Nastya Swan is a fashion model and influencer, who has amassed an instagram following of over 800K in just a few years. The Russian-born muse relocated to The Big Apple at the age of 16, before starting her modelling career as a teen. Since then, Swan has modelled for brands including Maybelline, L’Oreal, Zadig & Voltaire and more.
Please give our readers an insight into your childhood and early beginnings.
NS: I lived in Russia in Chelyabinsk. I had a very sweet and great childhood. I was always very creative. I loved performing on stage, dance and painting. Then at the age of 13, all my focus and creativity went to YouTube. I started a YouTube channel and fell in love with the process of creating videos. Connecting with people around the world and getting support from thousands of people became my biggest inspiration. Then I moved to NYC at 16 and started my modelling and influencer career. And now I’m so grateful for all the opportunities, people and work with my dream brands along the way.
You have a substantial Instagram following of over 800,000. When did you start your Instagram & how did you grow it over the years?
NS: I started my Instagram as a teenager and grew it organically through sharing my life. Also, my YouTube channel helped me. Now I started TikTok and people discover me there as well from all around the world.
How exactly do you conceptualise and execute your excellently curated Instagram feed?
NS: Oh no, it’s absolutely not excellent or perfect. It used to be though. I used to worry about the way pictures looked together in my feed but not anymore. Now I’m just trying to be as real as possible. Real organic and true to myself. I post everything so people can see that I’m a real human and they can relate.
As a female entrepreneur & Influencer living in New York City. What is it that keeps you motivated on a daily basis?
NS: NYC itself is a pure motivation. This city moves so fast it won’t let you be lazy. In order to live there you have to hustle. You see all the opportunities and people there so you want to work hard to afford the same life. At least that’s how I feel. City of spontaneous events and people you never know who you can meet there. It’s a tough place but it’s worth it. The energy of the city is just addictive. You can find anything you want there.
Lastly, what’s next in line for Nastya Swan?
NS: I am launching my wellness courses next month for women to help them become the best version of themself. Meditations, workouts and self-help videos. How my course is different? It’s based on self-love and teaches you to love yourself to the core. I don’t want you to change, I don’t want you to follow string diets and work out to lose weight. I want you to believe in yourself, and your body and finally become the best healthiest happiest version of yourself by changing your mindset.
